Bookkeeping services for small businesses across Long Beach, the South Bay, and Greater LA.

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Notice of Collection for California Residents

Last Modified: March 11, 2026

Wing Leader, LLC, doing business as BirdWise Bookkeeping collects your personal information to support its business operations, including for the business purposes listed in the table below. Please note that we do not collect sensitive personal information.

To view our full Privacy Policy, visit our Privacy Policy page.

We will neither sell the personal information (including any sensitive personal information) we collect nor share it with third parties for cross-context behavioral advertising.

The table below confirms which personal information categories that we collect. The table also lists, for each category, our expected retention period, use purposes, and whether we sell the information or share it with third parties for cross-context behavioral advertising. In general, we retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Notice and our Privacy Policy.

Personal Information Category Do We Collect? Retention Period Business Purpose Sold or Shared

Identifiers

Examples: Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.

Yes For as long as necessary to meet the business purpose
  • To provide and maintain our services and our website and social media applications
  • To communicate with you
  • To maintain the safety, security and integrity of our business
  • For marketing and advertising purposes
  • To monitor our website and mobile application traffic and use through Google Analytics
  • For any required legal purposes
Only shared with our service providers in order to provide our services.

California Customer Records Personal Information

Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Please note that some personal information included in this category may overlap with other categories.

Yes For as long as necessary to meet the business purpose
  • To provide and maintain our services and our website and social media applications
  • To communicate with you
  • To maintain the safety, security and integrity of our business
  • For marketing and advertising purposes
  • To monitor our website and mobile application traffic and use through Google Analytics
  • For any required legal purposes
Only shared with our service providers in order to provide our services.

Protected Classification Characteristics Under California or Federal Law

Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, reproductive health decision-making, military and veteran status, or genetic information (including familial genetic information).

No N/A N/A No

Commercial Information

Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

No N/A N/A No

Biometric Information

Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

No N/A N/A No

Internet or Other Similar Network Activity

Examples: Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Yes For as long as necessary to meet the business purpose
  • To provide and maintain our services and our website and social media applications
  • To communicate with you
  • To maintain the safety, security and integrity of our business
  • For marketing and advertising purposes
  • To monitor our website and mobile application traffic and use through Google Analytics
  • For any required legal purposes
Only shared with our service providers in order to provide our services.

Geolocation Data

Examples: Physical location or movements.

No N/A N/A No

Sensory Data

Examples: Audio, electronic, visual, thermal, olfactory, or similar information.

No N/A N/A No

Professional or Employment-Related Information

Examples: Current or past job history or performance evaluations.

No N/A N/A No

Non-Public Education Information

Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

No N/A N/A No

Inferences Drawn From Other Personal Information

Examples: A profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

No N/A N/A No

As stated above, we do not collect sensitive personal information.

If you have any questions about this Notice or need to access it in an alternative format due to having a disability, please contact us at:

lily@birdwisebookkeeping.com

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